Logo design for an adventurous and upmarket eSports cycling team based off the Atlantic coast of Canada.
THE PRIVATEERS
Client:
The Privateers are an eSports cycling team based off the Atlantic coast of Canada. Inspired by the thrill of exploration and new adventures, the Privateers community unites serious cyclists and casual enthusiasts alike in both virtual and real-world riding experiences.
Their story:
Brand Identity: This project was created in partnership with Vish from Vish Purgass Studio. We collaborated on the design and development of a logo that captures the brands spirit of adventure and exploration.
Apparel Design: We created a cohesive line of branded apparel that reflects the team’s identity and enhances their presence both online and offline.
We helped them with:
LOGO DESIGN
The design features a bold aesthetic that combines the rugged charm of the East Coast with a modern, edgy flair.
The vintage tattoo-inspired skull icon creates a visual connection between the team name and the historical connotations linked to piracy, adventure and exploration. It also symbolizes resilience and camaraderie within the team.
The word mark features a bold, modern font reminiscent of 80s surf culture, conveying energy and dynamism.
