Brand identity and website design for a small publishing company in northern Canada.

Client:

NORTHERN QUILL PUBLISHING

Northern Quill Publishing is dedicated to sharing, celebrating, and creating space for diverse voices from the Northwest Territories (NWT). As both a publishing company and an online bookstore, they offer a variety of professional services tailored to authors and creators at different stages of their writing and publishing journeys.

Their story:

Brand Identity: We created a brand identity that reflects their roots in the North and their valuable role in the northern Canadian literary community.

Marketing Tools: We provided a suite of marketing materials to empower them to promote their brand independently while ensuring a consistent and cohesive brand identity.
Website Design: We designed a user-friendly website that the Northern Quill Publishing team can manage and maintain independently, without the need for extensive technical knowledge.

We helped them with:

LOGO DESIGN

The logo incorporates a porcupine, a familiar animal throughout most regions of the Northwest Territories, subtly playing off the business name.
The integration of an open book in the negative space of the porcupine shape represents literature and symbolizes the connection between storytelling and the unique voices of the NWT.
The colour palette uses earthy tones inspired by NWT landscapes, complemented by vibrant accent colours that evoke creativity, conveying a brand that is warm, inviting and engaging.