Brand identity, marketing materials and merch designs for a northern Canadian indie folk band.

Client:

FLORA AND THE FIREWEEDS

Flora and the Fireweeds is an indie folk band based in Yellowknife, Northwest Territories. Known for their unique blend of folk-inspired melodies and playful storytelling, the band’s songs often reflect themes related to nature, community, and life in the North.

Their story:

Brand Identity: We crafted a brand identity that captures the whimsical, folk-inspired feel of their music.
Merch Design: We developed custom illustrations that can be adapted to a variety of merchandise items.

We helped them with:

LOGO DESIGN

The designs were inspired by the stunning photographic work of Julia Christensen.
A blend of minimalistic graphics combined with collaged elements pulled from the photography pieces convey a quirky, friendly, and down-to-earth vibe that feels authentic to the bands music style.
The logo design establishes a distinct connection between the visuals and the band’s name by incorporating a stylized fireweed icon into the wordmark.