Brand identity design for an Indigenous-owned consulting business specialized in the development of land guardianship training programs.

Client:

CRBAETZ CONSULTING

CRBaetz Consulting specializes in empowering Indigenous organizations to create and implement tailored guardian programs that blend traditional knowledge with modern land and wildlife management practices. They provide expert guidance and customized training for Indigenous Guardians, equipping them with the skills needed to effectively monitor, record, and report on local resources, ensuring sustainable stewardship of the Land.

Their story:

Brand identity: We designed a brand identity that reflects their mission of bridging traditional knowledge with contemporary resource management.
Marketing tools: We created a suite of customizable marketing collateral templates, empowering them to promote their brand effectively while maintaining a cohesive and professional visual identity.

We helped them with:

LOGO

The design features an eagle, often see as a symbol of wisdom and leadership in northern Indigenous stories and teachings.
The eagle’s keen vision represents CRBaetz Consulting's perspective on land management, reflecting their commitment to sustainability and environmental responsibility.
The earthy colour palette draws inspiration from the land, evoking a sense of connection to nature and the communities they serve.