Brand identity, tradeshow booth and website design for a professional fishing adventure guide specializing in once-in-a-lifetime fishing experiences.
BLACK JACK FISHING
Client:
Black Jack Fishing is a premier fishing expeditions outfitter offering specialized fishing adventures for those seeking the extraordinary. They specialize in northern pike, trout, and inconnu fishing experiences in one of the world’s largest lakes, Great Slave Lake located in the Northwest Territories.
Their story:
Brand Identity: We developed a visual identity for Black Jack Fishing that embodies professional and adventurous top-tier sport fishing experiences.
Tradeshow Booth Design: We created an engaging branded tradeshow booth with graphics that emphasize the awe-inspiring vastness of the lake being explored.
Website Development: We designed a captivating website that highlights the brand's unique offerings while prioritizing usability, allowing the client to easily maintain it over the long term.
We helped them with:
Logo featuring a stylized fish with a crown and the text 'Blackjack Fishing' against a dark background with contour lines.
The logo design incorporates imagery of a northern pike, highlighting one of the primary species that define their fishing adventures.
The integration of a crown symbolizes premium sports fishing experiences, reflecting the legendary trophy sizes of pike found in the lake.
A bold, highly stylized font commands attention and captures the exhilarating spirit of the sport.
The brand graphics feature abstract wave shapes in rich, deep blues, representing the expansive and breath-taking remoteness of the landscapes and Great Slave Lake.
Brand Notes:
TRADE SHOW DISPLAY DESIGN
WEB DESIGN