Logo design created for a summer event that celebrates Traditional Games, Indigenous Peoples and their culture.
INDIGENOUS SPORTS CIRCLE NWT
Client:
Indigenous Sports Circle NWT is an organization dedicated to creating accessible and equitable sports and recreation opportunities for Indigenous peoples across the Northwest Territories by promoting culturally relevant programming, and developing athletes and coaches in ways that resonate with their personal and community values. They host several marquee events each year, including the Indigenous Summer Games, an event that celebrates Traditional Games, Indigenous Peoples and their culture.
Their story:
Brand Identity: We developed a brand identity for the Indigenous Summer Games that represents the practice of traditional games, and celebrates Indigenous heritage.
We helped them with:
LOGO DESIGN
The design incorporates elements of both Dene and Inuit culture.
It features the icon of a drum dancer in the inner shape of the design as a symbol of community, shared identity and belonging.
The outer shape represents the blanket toss, an Inuit game where players are bounced up into the air using a blanket.
Brand Notes:
LOGO COLOUR VARIATIONS